Hi, I'm Sean.

W

About Me

I’m a passionate web developer and marketing strategist with over 22 years of experience crafting digital solutions that help businesses thrive. Since 2002, I’ve been building websites and delivering data-driven marketing campaigns for industries ranging from automotive repair to eCommerce.

I believe small businesses deserve reliable, affordable, and functional solutions—not overpriced, locked-down mediocrity. With expertise in Node.js, MongoDB, and platforms like Shopify and Miva Merchant, I create custom websites that go beyond aesthetics, incorporating practical tools like scheduling systems, inventory management, and customer portals.

I approach every project with a problem-solving mindset, driven by a genuine passion for helping businesses grow. Whether it’s optimizing an ad campaign, developing custom tools, or ensuring seamless integrations, I bring integrity, authenticity, and a commitment to delivering real value.

Let’s work together to make your business shine online.

Skills

HTML

CSS

JavaScript

Node.js

Express.js

Bulma

Bootstrap

Tailwind

MongoDB

Google Cloud

Docker

Raspberry Pi & Arduino

Experience

TKK Holdings

2023 - Present

M45 Automotive: As Director of Internet Strategy, I oversee digital initiatives, including developing and maintaining a user-friendly website that boosts service bookings through SEO and targeted ad campaigns. I manage cross-functional teams to execute these strategies and have developed custom inventory software to enhance operational efficiency and streamline workflows.
Deadset Marketing: As Marketing Director, I oversee all campaigns across platforms for our diverse client base. I manage teams of copywriters, graphic designers, developers, and marketing managers to execute high-impact strategies, including Google Ads and web solutions. These efforts have consistently driven increased client conversions, improved ROI, and strengthened brand presence.
SubiStars: As Director of Internet Strategy, I led the enhancement of the eCommerce platform by integrating comprehensive compatibility data and streamlining inventory management. These improvements optimized the user experience, increased operational efficiency, and drove higher sales and customer satisfaction.
RVJ Machine: Designed the logo and built a comprehensive website to showcase their mail-order engine machining services. Secured multiple business listings to boost online visibility, resulting in an over 800% increase in calls. Implemented and managed effective Google Ads campaigns and provided ongoing digital marketing support to drive growth and customer engagement.
M45 Manufacturing: Developed a new web presence to highlight their capabilities and launched targeted LinkedIn ad campaigns to reach industry professionals and drive engagement.
Snail Performance: Supported dynamic web and marketing strategies for the tuning community.

Marketing Strategy & Ads – Cryotune Performance

2024 - Current

Crafted and executed data-driven Google Ads campaigns targeting the performance vehicle community, driving increased engagement and conversions.
Conducted thorough keyword research and competitor analysis to optimize ad performance and ensure high relevance to Cryotune's audience.
Developed compelling ad creatives and A/B tested variations to identify the most effective messaging for brand engagement.
Achieved measurable growth in customer inquiries and conversions, strengthening Cryotune's brand presence within the performance tuning market.

Custom Shopify Solutions

2024

Engineered advanced Shopify solutions for iWire USA, overcoming native platform limitations to meet complex business needs.
Developed a custom product fitment module that dynamically displays compatibility data, enhancing user experience and reducing customer inquiries.
Optimized Shopify’s performance by refining the Liquid templates and integrating with third-party APIs for seamless data handling.
Designed and deployed responsive UI enhancements to ensure a consistent and engaging shopping experience across all devices.

RuffStuff Specialties – Marketing Director

2019 - 2024

Launched successful digital ad campaigns and video content with Lincoln Electric.
Developed Google Cloud tools for eCommerce data analysis and inventory management.
Streamlined workflows and increased sales growth through strategic marketing.

Web Development & Consulting

2013 - Present

Built custom websites using HTML, CSS, JavaScript, & PHP.
Worked with a diverse range of clients, including photographers, pet industry professionals, retail shops, restaurants, event organizers, and various small businesses, honing skills in Web Development, Design, and Marketing.
Gained valuable insight and extensive hands-on experience by delivering tailored solutions that balanced functionality, performance, and design.
Developed a keen understanding of client needs and user experience, refining strategies to drive engagement and achieve business goals.

Brands

A selection of logos and branding projects crafted for diverse businesses, reflecting unique identities and visions.

Projects

Lincoln Electric Brand Ambassador

Apr 2022

Collaborated with Lincoln Electric to produce educational welding videos and engaging social media content, enhancing the online presence for both RuffStuff Specialties and Lincoln Electric.

Google Cloud Innovator

Dec 2020

Leveraged Google Cloud Platform to solve complex business challenges through scalable cloud projects. Focused on transformation, knowledge sharing, and supporting peers in cloud technology adoption.

AT&T Diamond Club Award

2017

Recognized for exceptional performance as a Sales Support Representative. Led the team to top results in key performance metrics and achieved multiple flawless 100% audit scores, reflecting a strong commitment to excellence and efficiency.

AT&T Sales Support Best Practices Video

2015

Collaborated with Director of Finance, Michael Quinn, to produce a comprehensive training video highlighting innovative methods, tools, and strategies aimed at enhancing the efficiency and effectiveness of Sales Support operations at AT&T.

The Evolution of Tools and My Journey

From Notepad to WebStorm, each tool shaped my growth as a developer. Every step fueled creativity, turned challenges into opportunities, and helped me build things that matter.

2020

WebStorm

When I started using WebStorm in 2020, everything changed. It became my go-to for building full-stack dynamic sites and integrating seamlessly with MongoDB. With its powerful features and intuitive interface, WebStorm felt like the perfect tool to transform complex projects into polished, professional creations.

2016

VSCode

Where I refined my craft. With extensions for everything, lightning-fast performance, and endless customization, it became more than just a tool—it was my playground for growth, experimentation, and pushing the boundaries of what I could create.

2012

Brackets

Brackets was my perfect front-end playground. With its live previews and clean interface, it became my go-to space for experimenting with ideas. It was here that I truly embraced CSS and discovered the joy of transforming static designs into vibrant, interactive experiences.

2010

Aptana Studio

Aptana was my gateway to professional web development. Unlike the tools I’d used before, it felt different. More powerful, more capable. It was the moment I realized web development could be more than a hobby.

2008

Dreamweaver

The shift from gaming to freelancing marked a new chapter. With Adobe Dreamweaver, I built websites for my metal band, other local bands, and small businesses like photographers and dog breeders. By avoiding the drag-and-drop features, it became the tool that helped me master clean, hand-coded designs and refine my skills.

2007

SWiSH & Notepad++

A highlight of my World of Warcraft guild days... I created a fully interactive navigation banner using SWiSH, tied together with Notepad++. This project sparked my love for blending creativity with functionality.

2005

Photoshop & Notepad++

Where design met development: crafting layouts in Photoshop, slicing them into pieces, and assembling it all in Notepad++. Using tables to bring these fragments to life as a working site felt like pure magic, but it was also incredibly frustrating.

2004

Notepad++

My first step up from raw Notepad: a tool with tabs, syntax highlighting, and plugins. It was ideal for gaming clan sites and PHPBB forums, and for the first time, I felt truly in control of my projects.

2002

Notepad

In 2002, at age 16, I built my first Starcraft clan site with raw HTML in Notepad. It was rough, and full of mistakes, but it was mine. Around the same time, I got into Lua, creating mods for an Ultima Online shard I played on. Writing scripts to tweak gameplay opened my eyes to how creative code could be, and I’ve been hooked ever since.

Thank You for Visiting

Thank you for taking the time to explore my journey! Each project, milestone, and tool has shaped who I am as a developer and problem solver. If my story resonates with you or sparks inspiration, I’d love to connect and collaborate on something incredible. Here’s to building the future, one project at a time!

Let’s Connect